E1 boosts global fan reach with multiple new and renewed international broadcast agreements
|Driver: Oban Duncan|Driver: Micah Wilkinson|Number: 11|Team: Team Drogba|Car: E1 Race Bird||Driver: Emma Kimilainen|Driver: Sam Coleman|Number: 12|Team: Team Brady|Car: E1 Race Bird||Session: race||Photographer: Dan Bathie|Event: Visit Qatar Doha GP|Circuit: The Pearl Island|Location: Doha|Series: E1 Series|Season: 2025|Country: Qatar|Keyword: season 2|Keyword: season two|Keyword: S2|Keyword: photography|Keyword: photos|Keyword: images|Keyword: motorsport|Keyword: powerboat racing|Keyword: boat|Keyword: 2025|Keyword: Asia|Keyword: Middle East|Keyword: February|Keyword: E1 Series Photography|Keyword: marine|Keyword: boat racing|
|Photographer: Dan Bathie|Event: Visit Qatar Doha GP|Circuit: The Pearl Island|Location: Doha|Series: E1 Series|Season: 2025|Country: Qatar|Keyword: season 2|Keyword: season two|Keyword: S2|Keyword: photography|Keyword: photos|Keyword: images|Keyword: motorsport|Keyword: powerboat racing|Keyword: boat|Keyword: 2025|Keyword: Asia|Keyword: Middle East|Keyword: February|Keyword: E1 Series Photography|Keyword: marine|Keyword: boat racing|
The UIM E1 World Championship presented by PIF, the world’s first and only all-electric raceboat series, has agreed a host of new international broadcast deals and several rights renewals.
Together, the agreements will bring the innovative racing Championship to millions more fans across the world in key markets for E1.
The Championship is expanding into the Nordics with Viaplay, the region’s leading streaming service, who join E1’s broadcast roster.
The Nordics are regarded as world leaders in sustainability which aligns with E1’s mission to advance the future of electrified marine mobility and to help protect coastal aquatic ecosystems.
The region carries significant local interest too – it is home to several E1 pilots including the Finnish reigning E1 champion Emma Kimiläinen and Swedes Erik Stark and Timmy Hansen.
In addition, MBC - the largest and leading media company in the Middle East and North Africa - has renewed its deal with E1 for the 2025 season.
This is as the Championship recently expanded its race calendar with an additional stop in the Middle East with the Visit Qatar E1 Doha GP which took place last weekend. MBC will place a special focus on localised content creation with E1’s Middle Eastern pilots.
Additionally, E1 has agreed new broadcast deals with: • beiN across the Middle East and APAC, with E1 hosting its first ever event in Doha with the Visit Qatar Doha GP • Fancode in India enhances its motorsports and racing offering with E1 • Tapmad will broadcast E1 to the wider subcontinent • Setanta Sports set to see E1 broadcast across Eurasia • Divisport in Ukraine • Fox Sport Australia • Sporty Africa • A host of broadcasters in China including Huya, Jiangsu and Douyin
And E1 will continue to expand agreements with broadcasters in other key markets including: • ITV in the UK who renew their rights with increased coverage across ITV4 and ITVX • CBS in the USA • Arena Sport across the Balkans • Livey in Iceland • Globo in Brazil • S Sport in Turkey
These deals follow the recent announcement of a new multi-year, multi-territory broadcast agreement with DAZN, the world’s leading sports streaming service.
DAZN will broadcast exclusive live final 90-minute programmes of the innovative racing series across key international territories including Canada, DACH, France, Italy, Spain and Japan - giving E1 access to 1.1bn devices around the world through streaming service’s platform.
The Championship experienced unprecedented success in its debut season as celebrity star-power and electrifying racing on the water entertained sports fans across the world.
Our growing broadcast rights holders are important to help us continue to grow our fanbase in the 2025 Championship and beyond. Audiences have been enticed by team owners, including the recently announced Team AluLa Championed by LeBron James, new race locations and even more thrills on the water as we continue to reimagine racing on water.
