E1 debut season to air on CBS Sports Network and ITV
The UIM E1 World Championship has revealed CBS Sports and ITV as its latest television partners for its inaugural season.
The landmark deals will bring the hotly anticipated action from the world’s first all-electric raceboat championship to North American and UK audiences.
E1 Fans across the United States can enjoy the unfolding stories and exciting racing action of the 2024 inaugural season on CBS Sports Network. With a race in Miami already announced for Season 2 and teams from American sporting legend Tom Brady and entertainment icons Marc Anthony and Steve Aoki ready to go head to head, there’s plenty for fans based in the US to enjoy.
In the UK, national broadcaster ITV will air the action across ITV4 and ITVX with the first race kicking off in Jeddah on February 2-3, 2024. Since 2023, ITVX has had more than one billion streams and is one of the most watched video platforms in the United Kingdom.
ITVX and ITV4 are thrilled to announce a deal to showcase the excitement of E1, the world’s first all-electric raceboat championship.
Richard BotchwayAssistant Commissioner for Sport, ITV.
The deals follow the recent announcement that E1 World Championship will be partnering with Aurora Media Worldwide, the multi award-winning agency, to broadcast globally to more than 500 million cumulative global audiences covering more than 22-hour time zones. With a new and innovative approach to sports production on water, E1 will be using state-of-the-art technologies and graphics to bring a new experience to sports and entertainment fans around the world. The partnerships with CBS Sports and ITV will help to bring this to life.
We are proud to be delivering a global event with two of the world’s broadcasting heavyweights that will take E1 to audiences in the UK and North America. These broadcast deals are of great strategic importance to E1 and we believe CBS Sports and ITV are perfectly positioned to deliver the drama of our World Championship racing proposition.
